{"id":214,"date":"2022-11-12T12:32:28","date_gmt":"2022-11-12T11:32:28","guid":{"rendered":"https:\/\/karlvdk.com\/?page_id=214"},"modified":"2023-05-11T11:10:38","modified_gmt":"2023-05-11T09:10:38","slug":"playstation-god-of-war-ragnarok-launch","status":"publish","type":"page","link":"https:\/\/karlvdk.com\/index.php\/playstation-god-of-war-ragnarok-launch\/","title":{"rendered":"PlayStation &#8211; God of War Ragnar\u00f6k launch"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"214\" class=\"elementor elementor-214\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e01c9f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e01c9f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b49594\" data-id=\"0b49594\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5899b09 elementor-widget elementor-widget-heading\" data-id=\"5899b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PlayStation \"Read the Runes\" - creative concept<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8fecd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8fecd5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abca723\" data-id=\"abca723\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a803405 elementor-widget elementor-widget-text-editor\" data-id=\"a803405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>God of War Ragnar\u00f6k is one of the biggest video game launch for PlayStation in 2022. <b>PlayStation<\/b> and <b>ABCommunication<\/b> briefed me to imagine creative concepts that would generate visibility at the release date in the BeNeLux.\u00a0<\/p><p>As <b>runes<\/b> are a very common element seen in the Nordic mythology and the God of War franchise, I thought it could be a fun angle to engage with the fans. 5 rune stones have been created and placed at different locations <b>in Belgium and the Netherlands<\/b>.\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce );\">The QR code on the stone leads you to a PlayStation page giving you indications on how to translate the runes.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce );\">\u00a0Are you able to read the crypted message? Then you might get a chance to <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce );\"><b>win a collector edition of God of War Ragnar\u00f6k!\u00a0<\/b><\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce );\">On a personal level, I&#8217;m really proud of this activation as it&#8217;s not easy to establish creative credibility when previous work experiences are more business or account management-like. I&#8217;m glad that ABCommunication trusted me to provide them concepts before doing everything to make it happen in real life.<br \/><br \/>Clear Channel showcased this action on their website and at the AMMA Award case selection. So I&#8217;m not the only one to be proud of this one!<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce );\">Credits are required when using the pictures outside this website. Please contact me for more info.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31f7636 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31f7636\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-477423b\" data-id=\"477423b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7fdc6e elementor-widget elementor-widget-heading\" data-id=\"b7fdc6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pictures<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7522ea5 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"7522ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-214 gallery-columns-3 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7522ea5\" data-elementor-lightbox-title=\"godofwarkarlvdk-1\" 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srcset=\"https:\/\/karlvdk.com\/wp-content\/uploads\/2022\/11\/godofwarkarlvdk-9-1-768x512.jpg 768w, https:\/\/karlvdk.com\/wp-content\/uploads\/2022\/11\/godofwarkarlvdk-9-1-300x200.jpg 300w, https:\/\/karlvdk.com\/wp-content\/uploads\/2022\/11\/godofwarkarlvdk-9-1-1024x683.jpg 1024w, https:\/\/karlvdk.com\/wp-content\/uploads\/2022\/11\/godofwarkarlvdk-9-1-1536x1024.jpg 1536w, https:\/\/karlvdk.com\/wp-content\/uploads\/2022\/11\/godofwarkarlvdk-9-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7522ea5\" data-elementor-lightbox-title=\"godofwarkarlvdk-3\" 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2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70a52ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70a52ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2afdd9c\" data-id=\"2afdd9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67d039e elementor-widget elementor-widget-heading\" data-id=\"67d039e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Videos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d9aad3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d9aad3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50701de\" data-id=\"50701de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3281c4d elementor-widget elementor-widget-video\" data-id=\"3281c4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=WzoF1XgakQ4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa57db9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa57db9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab87f4d\" data-id=\"ab87f4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11a3388 elementor-widget elementor-widget-video\" data-id=\"11a3388\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/RXasDMQKOig&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70fbe64 elementor-widget elementor-widget-text-editor\" data-id=\"70fbe64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No I couldn&#8217;t upload it vertically. Yes it drives me crazy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0cb0e elementor-widget elementor-widget-heading\" data-id=\"ed0cb0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Press<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e90992b elementor-widget elementor-widget-text-editor\" data-id=\"e90992b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.clearchannel.be\/creatif\/playstation-god-of-war\/\">Clear Channel (media)<\/a><\/p><p><a href=\"https:\/\/invader.be\/playstation-houdt-god-of-war-ragnarok-schattenjacht\/\">Invader.be<\/a><\/p><p><a href=\"https:\/\/nl.mashable.com\/entertaiment\/8090\/gow-ragnarok\">Mashable.nl<\/a><\/p><p><a href=\"https:\/\/pragalicious.com\/2022\/11\/09\/wedstijd-zoek-een-van-de-vijf-runestenen-en-maak-kans-op-de-god-of-war-ragnarok-jotnar-edition\/\">Pragalicious.com<\/a><\/p><p><a href=\"https:\/\/pxlbbq.com\/une-chasse-aux-pierres-runiques-dans-le-benelux-pour-la-sortie-de-god-of-war-ragnarok\/\">PixelBBQ.com<\/a><\/p><p><a href=\"https:\/\/www.gamebrain.be\/runestenen-kondigen-de-release-van-god-of-war-ragnarok-aan-in-de-benelux\/\">Gamebrain.be<\/a><\/p><p><a href=\"https:\/\/www.beyondgaming.be\/threads\/win-een-god-of-war-ragnaroek-edition.19047\/\">Beyondgaming.be<\/a><\/p><p><a href=\"http:\/\/n-gamz.com\/2022\/11\/god-of-war-ragnarok-evenement-surprise-chez-playstation-be\/\">N-Gamz.com<\/a><\/p><p><a href=\"https:\/\/thatsgaming.nl\/playstation-start-vanaf-morgen-met-read-the-runes-activatie\/\">That&#8217;sGaming.nl<\/a><\/p><p><a href=\"https:\/\/www.stargamers.nl\/playstation-start-vanaf-morgen-met-read-the-runes-activatie\/\">Stargamers.nl<\/a><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PlayStation &#8220;Read the Runes&#8221; &#8211; creative concept God of War Ragnar\u00f6k is one of the biggest video game launch for PlayStation in 2022. PlayStation and ABCommunication briefed me to imagine creative concepts that would generate visibility at the release date in the BeNeLux.\u00a0 As runes are a very common element seen in the Nordic mythology [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":218,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-214","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/karlvdk.com\/index.php\/wp-json\/wp\/v2\/pages\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karlvdk.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/karlvdk.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/karlvdk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/karlvdk.com\/index.php\/wp-json\/wp\/v2\/comments?post=214"}],"version-history":[{"count":16,"href":"https:\/\/karlvdk.com\/index.php\/wp-json\/wp\/v2\/pages\/214\/revisions"}],"predecessor-version":[{"id":296,"href":"https:\/\/karlvdk.com\/index.php\/wp-json\/wp\/v2\/pages\/214\/revisions\/296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karlvdk.com\/index.php\/wp-json\/wp\/v2\/media\/218"}],"wp:attachment":[{"href":"https:\/\/karlvdk.com\/index.php\/wp-json\/wp\/v2\/media?parent=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}